Selected collaborations from practice.

How can a technically focused company make its employer communication clearer and more attractive to younger audiences? A branding audit assessed the existing presence, messages and content from the perspective of potential young employees.

The findings informed a practical social media playbook with recommendations for topics, formats, tone of voice and visual presentation. The aim was a credible presence that offers insight into everyday working life and makes technical careers easier to understand.

A medium-sized engineering company has extensive technical expertise, but its existing website makes the offer difficult to understand. Content has grown over time, important applications are missing and prospective customers struggle to find the information relevant to them.

In this example project, the digital presence was restructured. Services, industries and capabilities were translated into clear language and a focused page structure. The result is a modern company website that demonstrates technical competence without overwhelming visitors with detail.

A growing trades business wants to communicate more regularly but has neither an internal marketing department nor clear processes. Its website, social media, print materials and regional activities are handled separately and often only at short notice.

For this example project, a simple marketing structure was developed around the company’s actual capacity. Topics were prioritised, activities planned and responsibilities defined. A practical content and activity plan supported ongoing communication.